DIGITAL MARKETING MANAGER

Join us and experience the essence and culture of Asia at the ultra-luxury Banyan Tree resort.

Apply for the position of: DIGITAL MARKETING MANAGER MULTI-PROPERTY

Job Objective

Lead the execution and continuous optimization of all digital marketing initiatives, ensuring that every online interaction reflects the sophistication, authenticity, and emotional connection expected of a premier luxury hotel brand.

This is more than a marketing role: it’s about translating a physical destination into a digital experience that inspires desire and connection.

The Digital Marketing Director plays a key role in bringing the philosophy of Banyan Tree, where every digital interaction becomes an invitation to experience wellbeing, beauty, and a genuine sense of belonging.

Requirements

• Fluency in English and Spanish.
  • Solid knowledge of the role.
  • Education: Bachelor’s degree in a related field.
  • Advanced analytical skills with experience using Google Analytics and reporting tools.
  • Experience managing agencies and stakeholders from different departments.
  • Strong visual sensibility and understanding of luxury brand identity.
  • Highly organized, meticulous, and capable of managing multiple projects simultaneously.

Key Responsibilities:

• Digital strategy and brand positioning
  • Lead and oversee digital marketing initiatives, including the brand’s websites, paid media, SEO/SEM, CRM, email marketing, and social media.
  • Ensure that all digital touchpoints reflect the brand’s luxury positioning, visual identity, and narrative.
  • Collaborate with revenue, sales, public relations, operations, spa, wellness, food and beverage, and brand teams to ensure alignment and commercial impact.
  • Website optimization and guest journey
  • Continuously optimize website content, user experience, and performance to improve conversion.
  • Ensure that all guest-facing information (offers, experiences, dining, spa, seasonal promotions) is accurate and up-to-date.
  • Identify opportunities to improve the booking process and increase direct revenue contribution.
  • Performance marketing and analytics
  • Oversee and evaluate the performance of digital campaigns on Google Ads, Meta, retargeting platforms, and other channels.
  • Monitor traffic, booking trends, and conversion metrics using analytics tools and dashboards.
  • Generate actionable insights to drive continuous optimization and improve ROI.
  • Collaborate with external agencies to ensure strong campaign performance and strategic alignment.
  • Digital content and assets, CMS, and digital ecosystems.

We offer:

• Meals.
  • Social Security.
  • Life Insurance.
  • Savings Plan.
  • Career Development.
  • Employee Transportation.
  • Benefits exceeding legal requirements.
  • Major Medical Expense Policy.

For more information, contact us at:

Olivia.Dillanes@banyantree.com

Kathia.Carbajal@banyantree.com

Phone: 744 4340100 Ext: 7600  / 7613

Location: Blvrd Cabo Marqués Lote 1, Punta Diamante, 39907 Acapulco de Juárez, Gro