Director of Sales & Marketing

The Director of Sales & Marketing is responsible to developing and implementing sales, social media and marketing strategies to drive top line revenue, occupancy and brand awareness level.

Responsibilities

• Produces, articulates and implements competitive sales and marketing strategies and tactics successfully in conjunction with revenue management, marketing communications and the sales team.

• Management of forecasting accuracy and exercise revenue management in cooperation with the Revenue Manager.

• Directs the coordination of ongoing assessment of the travel industry to identify market trends and uncertainties, and related information for development of strategies for the competitive hotel environment.

• Responsible for leading and driving top line revenue for traditional sales segments to include group, volume transient & catering.

• Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives including digital marketing initiatives.

• Ensures seamless events from acquisition to delivery through the synergy between the sales & marketing and operations team.

• Motivates, trains and supports the team effectively in the drive to solicit business opportunities.

• Plans, organises, directs and assigns day-to-day activities of the department in driving the hotels’ sales and marketing strategies and goals.

Requirements

• 4 – 5 years hands-on experience in a similar position with international management chains

• Dynamic, inspiring, innovative and enthusiastic in driving for results

• Ability to express effective, clear and concise written and verbal communication

• Strong leadership, organisational and administrative skills

• Must have the right to work in Malaysia