About Us
Banyan Tree Group is one of the world’s leading independent, multi-branded hospitality groups. The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences is centered on five award-winning brands (Banyan Tree, Angsana, Cassia, Dhawa and Laguna) that offer exceptional design-led experiences for global travellers of today and tomorrow. Founded in 1994 on the core concept of sustainability, Banyan Tree Holdings seeks to create long-term value for all stakeholders and destinations across its network of properties, products and brands, through a purpose-driven mission.
With over 15,000 associates across 24 countries, the Group’s Banyan Tree Management Academy was established in 2008 to support its goals through advancing people development, management excellence, and learning with integrity and meaning.
Banyan Tree Holdings has received more than 2,900 industry awards and accolades since inception. It has also received recognition for its commitment to environmental protection and community development through its non-profit arm, Banyan Tree Global Foundation, which aligns the Group’s efforts to the UN Sustainable Development Goals.
The role
This role will lead marketing department, overseeing the success of various marketing initiatives (offline to online) and management of media and content assets.
Job Scope
Marketing & Communications
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Collaborate with the other dept. to conduct target audience, competitor and trends research, develop strategic, platform-specific content ideas and strategies.
- Develop strategic partnership and co-branding initiatives to enhance brand visibility and drive sales growth.
- Create and execute brand activations and pop-up events to effectively showcase products and engage with the target audience.
- Media Management and lead for PR and KOLs
- Ensures compelling and on brand copy from corporate gifts to retail product packaging, marketing collaterals, websites, to social media platforms.
- Analyze performance across all social media platforms relating to engagement and growth.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Requirements
- At least 4-5 years of relevant experience in marketing & communications
- Bachelor Degree in Marketing, Business or related fields
- Diverse market experience, ideally in Cambodia at least
- Strong project management, multitasking, and decision-making skills
- Knowledge of social media platforms and practices.
- Familiarity with website content management systems (CMS).
- Excellent written and verbal communication skills in English and Chinese
- Experience with creating visual content, including graphics and photography.
- Ability to work collaboratively with cross-functional teams.
- A proactive attitude with the ability to suggest and implement new ideas.
We regret that only shortlisted candidates will be notified.
Thank you!