About Us
Banyan Tree Group is one of the world’s leading independent, multi-branded hospitality groups. The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences is centered on five award-winning brands (Banyan Tree, Angsana, Cassia, Dhawa and Laguna) that offer exceptional design-led experiences for global travellers of today and tomorrow. Founded in 1994 on the core concept of sustainability, Banyan Tree Holdings seeks to create long-term value for all stakeholders and destinations across its network of properties, products and brands, through a purpose-driven mission.
With over 15,000 associates across 24 countries, the Group’s Banyan Tree Management Academy was established in 2008 to support its goals through advancing people development, management excellence, and learning with integrity and meaning.
Banyan Tree Holdings has received more than 2,900 industry awards and accolades since inception. It has also received recognition for its commitment to environmental protection and community development through its non-profit arm, Banyan Tree Global Foundation, which aligns the Group’s efforts to the UN Sustainable Development Goals.
Job Description
Under the general guidance and supervision of the General Manager and Regional Operation Cluster (ROC) Head and adhering to the policies and procedures as meted out by the designated Hotels and Corporate Office, the incumbent shall oversee and direct all aspects of sales and marketing activities with the objectives of bringing the hotel to market speedily and achieving RevPAR-oriented goals consistently. Such activities include but are not limited to delivery of top-line budget through sales & marketing planning, promotional/tactical strategies, and overall accountability for the day-to-day effectiveness & communication of the sales force and hotels. Develops, motivates, and effectively supports the sales, marketing, and reservations teams.
- To achieve the given top-line budget of the designated hotel consistently.
- To manage forecasting accuracy to within +/- 5% of actual.
- Early planning of the annual budget with key supporting data to facilitate the annual budget within the required timelines.
- Early planning (up to one quarter prior) of key strategies for forward quarter promotions. This would include proper documentation of actions, execution flow, and results achieved to meaningfully track the success of each promotion.
- To grow current market share by a min. of 5-10% in revenue and/or establish new suitable markets, in comparison with the previous year.
- To complete planned training for the sales force.
- Ensure regular and effective marketing and social media coverage of the hotel to promote the image and performance of the hotel.
- Offer insightful information to the supporting departments (Food and Beverage, Front Office, Housekeeping, etc.) concerning the latest trends and market needs to improve the hotel’s performance.
- Monitor and report on any online social media and reputation activity.
Requirements
- 5+ years in Sales & Marketing at a senior management level
- College degree, technical certificate, diploma, or higher qualification, in a Sales related field. Preferably a 4-year degree with an emphasis in marketing, sales, public relations, and communications, and business administration.
- Excellent command of the English language
- Ability to express effective, clear, and concise written and verbal communication
- Good interpersonal skills
- Good leadership, organizational, and administrative skills. Able to prioritize.
- Strong administrative skills, along with excellent communication and negotiation skills
- Able to document standards of performance
- Dynamic, inspiring, innovative, enthusiastic, and self-motivated
- Ability to supervise and strongly motivate sales professionals is a must.
- Easily approachable with an outgoing and pleasant personality
- Able to maintain objectivity
- Good team player
- Hard working, able to withstand a very fast-paced working environment, and able to enroll and complete projects on his/her own
- Highly customer-oriented and result-oriented
- Understanding of large, multi-cultural organizations
- Computer literate
- Good health, a mature and pleasant personality, and a neat appearance
We regret that only shortlisted candidates will be notified.
Thank you!