Digital Marketing Manager
Banyan Tree Veya – Valle de Guadalupe, & Banyan Tree Cabo Marqués – Acapulco
About Our Team
At Banyan Tree Veya & Banyan Tree Cabo Marqués, we craft meaningful and emotionally resonant journeys through mindful luxury, wellbeing, and a deep sense of place.
Our digital presence is an extension of this experience—where every interaction, image, and story reflects the essence of our brand, inspiring connection and elevating the guest journey from the very first touchpoint.
Role Purpose
The Digital Marketing Manager is responsible for leading and optimizing the digital strategy across the brand and property, ensuring a refined, cohesive, and high-performing online presence.
This role drives brand visibility, positioning, demand generation, and direct revenue through strategic use of digital channels, content, and platforms.
The Impact of This Role
This position plays a critical role in shaping how guests discover, experience, and connect with Banyan Tree Veya in the digital space.
Through a balance of data-driven strategy and elevated storytelling, the role ensures:
- Strong brand positioning in the luxury segment
- Growth in direct bookings and revenue contribution
- Seamless and inspiring digital guest journey
- Consistency across all digital touchpoints
Position Objective
To lead the execution and continuous optimization of all digital marketing initiatives—ensuring that every online interaction reflects the sophistication, authenticity, and emotional connection expected from a world-class luxury hospitality brand.
Key Responsibilities
Digital Strategy & Brand Positioning
- Lead and oversee digital marketing initiatives including brand websites, paid media, SEO/SEM, CRM, email marketing, and social media.
- Ensure all digital touchpoints reflect the brand’s luxury positioning, visual identity, and storytelling.
- Collaborate with Revenue, Sales, PR, Operations, Spa, Wellness, F&B, and Brand teams to ensure alignment and commercial impact.
Website Optimization & Guest Journey
- Continuously optimize website content, user experience, and performance to enhance conversion.
- Ensure all guest-facing information (offers, experiences, dining, spa, seasonal activations) is accurate and up to date.
- Identify opportunities to improve the booking journey and increase direct revenue contribution.
Performance Marketing & Analytics
- Oversee and evaluate performance of digital campaigns across Google Ads, Meta, retargeting platforms, and other channels.
- Monitor traffic, booking trends, and conversion metrics using analytics tools and dashboards.
- Generate actionable insights to drive continuous optimization and ROI improvement.
- Collaborate with external agencies to ensure strong campaign performance and strategic alignment.
Content & Digital Assets
- Coordinate photo and video productions for rooms, villas, F&B, wellness, spa, weddings, and brand experiences.
- Ensure all visual content aligns with luxury standards and brand storytelling.
- Manage digital asset libraries and distribution platforms (e.g., OTA channels, Ice Portal).
- Support the creation of emotionally compelling digital narratives.
Innovation & Market Awareness
- Stay ahead of trends in luxury hospitality, wellness, travel, and digital marketing.
- Monitor competitive positioning and identify opportunities for differentiation and innovation.
Budget & Performance Management
- Manage digital marketing budgets, ensuring strategic allocation and strong return on investment.
- Evaluate performance based on KPIs such as traffic growth, conversion rate, ROAS, and revenue contribution.
Critical Skills & Qualifications
- 3+ years of experience in digital marketing, preferably within luxury hospitality, boutique hotels, wellness, or lifestyle brands.
- Strong expertise in paid media, SEO/SEM, CRM, email marketing, CMS, and digital ecosystems.
- Advanced analytical capabilities with experience using Google Analytics and reporting tools.
- Experience managing agencies and cross-functional stakeholders.
- Strong visual sensitivity and understanding of luxury brand identity.
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
- Fluency in English and Spanish required.
Banyan Group, Philosophy
“I am with you”
What Makes This Role Unique
This is more than a marketing position—it is about translating a physical destination into a digital experience that inspires desire and connection.
The Digital Marketing Manager plays a key role in bringing to life the Banyan Tree Veya & Banyan Tree Cabo Marqués philosophy, where every digital interaction becomes an invitation to experience wellbeing, beauty, and a true sense of place.
Apply:
Gerardo.Benavides@banyantree.com|