GROUPS SALES MANAGER
Banyan Tree Veya Valle de Guadalupe
Department: Sales & Marketing
Country: Mexico
Property: Banyan Tree Veya, Valle de Guadalupe
Type: Full Time
About Our Team
At Banyan Tree Veya Valle de Guadalupe, we create meaningful experiences inspired by wellbeing, luxury, and a profound connection to place.
Nestled in Mexico’s premier wine country, our resort offers an extraordinary setting where world-class hospitality, exceptional gastronomy, wellness, vineyards, and breathtaking landscapes come together to create unforgettable gatherings.
As we continue to strengthen our position as one of Mexico’s leading luxury destinations for retreats, incentives, celebrations, and weddings, we are seeking an exceptional sales professional to help drive the next stage of our growth.
Role Purpose
The Groups Sales Manager is responsible for driving group business revenue through the acquisition, development, and conversion of meetings, incentives, corporate retreats, leisure groups, buyouts, weddings, and social events.
This role combines proactive business development, relationship management, strategic negotiation, and commercial leadership to maximize room revenue, banquet revenue, venue utilization, and ancillary spend across the resort.
The ideal candidate is a highly motivated sales professional with a passion for luxury hospitality, strong commercial acumen, and an established ability to cultivate relationships and convert opportunities into long-term business partnerships.
The Impact of This Role
This position plays a critical role in strengthening Banyan Tree Veya’s market position while driving occupancy, revenue, and brand awareness.
Success in this role will directly contribute to:
- Growth in group and event revenues.
- Increased room nights and ADR performance.
- Expansion of corporate, incentive, and leisure group segments.
- Growth of weddings and social celebration business.
- Increased property buyouts and exclusive events.
- Stronger relationships with planners, agencies, and corporate decision-makers.
- Enhanced positioning of Banyan Tree Veya as one of Mexico’s most distinctive luxury destinations.
Key Responsibilities
Group Business Development
- Proactively identify, solicit, and secure new group business opportunities across priority markets and segments.
- Build business within corporate meetings, executive retreats, incentives, leisure groups, productions, celebrations, and buyouts.
- Develop sales strategies aligned with revenue goals and hotel objectives.
- Maintain a strong prospecting pipeline and consistently generate new opportunities.
Account Management & Relationship Building
- Establish and maintain strong relationships with corporate clients, agencies, DMCs, meeting planners, incentive houses, wedding planners, and strategic partners.
- Develop long-term partnerships that generate repeat and referral business.
- Represent Banyan Tree Veya professionally in all client-facing interactions.
Lead Management & Conversion
- Manage opportunities from initial inquiry through proposal, negotiation, contracting, and transition to operations.
- Ensure timely responses and consistent follow-up.
- Conduct site inspections, presentations, and personalized client experiences.
- Negotiate agreements that optimize both client satisfaction and commercial results.
Revenue Optimization
- Maximize total revenue contribution by balancing room revenue, banquet revenue, venue rentals, wellness experiences, winery experiences, and ancillary services.
- Collaborate closely with Revenue Management and Operations to develop optimal pricing strategies.
- Analyze conversion ratios, production, pace, and future opportunities to drive business performance.
Weddings & Social Events Leadership
- Provide commercial direction and support for the weddings and social events segment.
- Collaborate with the Weddings & Social Events Executive to maximize conversion and revenue opportunities.
- Support the positioning of Banyan Tree Veya as a preferred destination for luxury weddings and celebrations.
- Assist with strategic negotiations and high-value opportunities.
Buyouts, Retreats & Destination Experiences
- Promote the resort as a destination for exclusive buyouts, incentive travel, executive retreats, wellness gatherings, and luxury celebrations.
- Develop creative proposals that showcase the unique experiences available throughout the property.
- Identify opportunities to expand market share within high-value group segments.
Market Presence & Industry Engagement
- Represent the resort at trade shows, sales missions, networking events, roadshows, and industry functions.
- Participate in familiarization trips and hosted client events.
- Maintain awareness of market trends, competitor activity, and customer preferences.
- Identify emerging opportunities and new feeder markets.
Teamwork & Cross-Functional Collaboration
- Work closely with Revenue Management, Operations, Reservations, Food & Beverage, Marketing, Finance, and Events teams.
- Ensure a seamless transition from Sales to Operations once business is secured.
- Promote collaboration and alignment across departments to ensure exceptional guest experiences.
Critical Skills & Qualifications
- Proven experience in luxury hotel sales, group sales, meetings, incentives, weddings, or destination event sales.
- Strong ability to prospect, negotiate, and close business opportunities.
- Demonstrated success achieving sales and revenue targets.
- Experience working with corporate accounts, agencies, DMCs, planners, and luxury travel partners.
- Strong commercial and financial understanding.
- Excellent presentation, communication, and relationship-building skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Strong organizational and analytical capabilities.
- Fluency in English and Spanish required.
What Makes This Role Unique
This is more than a sales position.
It is an opportunity to help shape some of the most meaningful gatherings, celebrations, and experiences in one of the most extraordinary destinations in Mexico.
The ideal candidate understands that successful luxury sales are built on trust, relationships, creativity, and an unwavering focus on delivering value for both the client and the business.
At Banyan Tree Veya Valle de Guadalupe, the Groups Sales Manager will play a key role in creating unforgettable experiences while contributing directly to the continued growth and success of the resort.
Banyan Group Philosophy: “I Am With You.”
Gerardo.Benavides@banyantree.com